From the offer to the brand
We design strategies
and carry them out.
We develop marketing strategy, positioning and offer logic. Out of that come websites, software, social media content and media production.
You decide where we come in. For a single task or for the whole project.
Take the free Deep Dive
A free look at your positioning and your offer, as a PDF within one working day.
3Areas of work
4Kinds of project
01. Groundwork
A good project starts with the right questions.
The answers we work out together become your marketing strategy, your positioning and your offer logic. After that we settle which messages, channels and formats are needed. Design, technology and production come last.
How should your offer be positioned?
What sets it apart from the others?
What should people do next?
Offer logic means this: we rebuild your offers. What belongs together, what does it cost, what comes first and what comes after? That is where the leverage sits, because a clearly built offer sells more than a single good piece of copy.
02. How we work
How a project runs.
Four steps, in this order. The next one starts when the one before it is settled.
We go through where you stand, who you want to reach, what you offer and what the project has to earn. Out of that we settle what the project needs and what can sensibly be built.
We decide how your brand appears and how your offers are built. Then we set the messages, the customer journey, the content and the order of work.
We build the website, develop the software or produce the agreed content. Copy, design, features and content are agreed with you while the work is running.
Once the website stands, the full polish begins: sharpening copy, changing the order, swapping images. We stay with it until you are completely happy, and only then does the site go live.
03. Services
Three areas that belong together.
These three areas are in every project. What you commission can be a single service: a website, graphic and corporate design, software and ERP, the podcast studio.
Strategy
- Marketing strategy
- Positioning
- Ideas for your offer
- Offer logic
Message and content
- Brand message
- Line of communication
- Content strategy
- Social media concepts
- Newsletter concepts
- Campaigns and lead magnets
- Full polish up to launch
Delivery
- Graphic & corporate design
- Websites and landing pages
- Software, apps and portals
- ERP systems
- Social media content
- Film, photo and audio
- Podcast studio
04. Kinds of project
Where can we start?
You can commission a single area or combine several services in one project.
Settle strategy and offer
We develop your positioning and rebuild your offers. A website, a social media concept, a newsletter or a campaign can grow out of that.
Build an online presence
We plan, design and programme websites and landing pages. Existing design and existing technology can stay in place while we work on positioning and strategy.
Build ERP or software
Digital products, ERP systems, customer portals and internal applications. We have built our own systems and know which questions have to be settled early.
Produce content and media
Content for social media, film, photo and audio. Studio, equipment and technical support can be booked on their own or together with the production.
05. Free
Strategic Deep Dive
We look at your positioning, your offer and how you appear in your market. You receive a report researched for you, with concrete ideas for your offer, three opportunities in order of priority and websites worth comparing yourself to.
Researched for youas a PDFfree
06. ERP
Our own systems, in development.
Alongside client work we build our own programmes, among them ERP for workshops and administration software for particular kinds of organisation.
Isidor
Administration software for parishes.
In developmentBursarium
Software for student associations.
In developmentMailFuchs
Newsletter software.
In developmentCamvora
ERP for workshops.
In development07. Podcast studio
Record a podcast or rent the studio.
Our podcast studio near Vienna is set up for audio and video. You rent it with the equipment, by the hour or by the day, at prices you can afford. If you would rather not deal with recording and editing, you book that on top.
08. Pricing
What a website costs with us.
The price follows the size of the site. Everything else is added as a clearly named extra. The full polish up to launch is included as standard: we stay with the finished site until you are completely happy. The configurator shows your estimate straight away.
09. Our story
How did Askalon start?
Georg and Jeremias, who founded Askalon, met on a project. Georg comes from marketing, branding and positioning; Jeremias builds websites and software, has a background in film and photography and runs our podcast studio. Working together showed how well the two fit. Felix had already been Jeremias' partner in web and software development. He joined as the third founder.
Most new firms today pick a niche and sell one specific product in it. We deliberately went another way. Between the three of us we cover the whole range: positioning and marketing, brand presence and software, photos, films and the studio. For our clients that means an idea stays with the same people from beginning to end, and nobody has to translate it along the way. That is why we founded Askalon.
Askalon itself is new. The experience behind it is not. We have spent years building websites, filming, working in the studio and writing software. Alongside that we develop our own programmes, usually out of things we noticed at clients.
Tell us what you are planning and where you stand. We will work out with you what the next sensible step is.
10. Team
The people behind Askalon.
Three trades under one roof.
Georg is 32, lives near Vienna and has two children. He came to strategy and marketing through his own children's book, which he marketed himself.
Jeremias lives near Vienna. Before Askalon he built and designed websites under the name WilckeWeb. Today he builds websites and software, takes photographs, films and runs our podcast studio.
Felix is 18 and the youngest of us. He started experimenting with software early on. Today he writes large websites and ERP systems.
Founder & managing partner / strategy, marketing and personal brand
Founder & managing partner / web, software and production
Founder / web and software development
11. Contact
Let us talk about what your project needs.
You describe where you stand and what you want to end up with. In the conversation we work out which services are needed and how the project is best put together.